UPDATE: The O.N.E. Coconut Water Class Action Lawsuit has survived a motion to dismiss. 

 

Looks like the makers of Vita Coco aren’t the only ones in hot water for making false claims about the nutrient content of their coconut water. World One Enterprises has also been hit with a class action lawsuit that claims it pushes its One Natural Experience Coconut Water (“O.N.E.”) with false claims about it being a “Good Source of Electrolytes.”
 
Lead Plaintiff Patrick Vitale says in the O.N.E. Coconut Water class action lawsuit that the U.S. Food and Drug Administration requires that a product must provide 10 to 19 percent of the daily value of a nutrient to be able to claim to be a “good source” of it. However, O.N.E. Coconut Water only contains 0.5 percent of the daily value for the electrolyte sodium, and 5 percent of the daily value for the electrolyte magnesium, the class action lawsuit says.

Individuals, including those who purchase O.N.E. specifically to reap the benefits of its electrolytes for rehydration during and after exercise, are willing to pay a premium for O.N.E. Coconut Water. Had they known it was not a good source of electrolytes as advertised, they would not have purchased the product, the O.N.E. Coconut Water class action lawsuit says.

“Defendant apparently placed profit before integrity in the design, development, marketing and sale of O.N.E. Plaintiff and Class Members suffered injury and damages as a result in that, among other things, he and other spent money on a product that was not what it was represented to be and therefore lacked the value One World Enterprises led them to believe O.N.E. had, and for which they paid in the premium purchase price of O.N.E.”

The O.N.E. Coconut Water class action lawsuit is brought on behalf of all persons who purchased O.N.E., other than for resale. It is seeking an injunction and class damages for fraudulent business practices and deceptive advertising.

A copy of the O.N.E. Coconut Water Class Action Lawsuit can be read here.

The case is Patrick Vitale v. World One Enterprises, LLC, Case No. 11-cv-2126 W POR, United States District Court, Southern District of California.