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“Nature Made” Vitamin E Supplement Class Action Lawsuit

By Kimberly Mirando


Nature Made Vitamin EA federal class action lawsuit claims Pharmavite pushes its “Nature Made” Vitamin E supplements with false or unproven claims that they “help maintain a healthy heart.”

According to the Nature Made Vitamin E class action lawsuit, “clinical cause and effect studies have shown that the sole ‘active’ ingredient in the Products, Vitamin E, does not work as represented by [Pharmavite], and in particular Vitamin E supplementation does not improve cardiovascular function or otherwise benefit the heart.”

The class action lawsuit goes on to claim that Pharmavite does not have any “competent and reliable scientific evidence” to support its advertising claims that Nature Made Vitamin E supplements support a healthy heart, and its representations are “false, misleading, and reasonably likely to deceive the public.”

The Pharmavite class action lawsuit is brought on behalf of all consumers who purchased Nature Made Vitamin E dietary supplements within the applicable statute of limitations period. It is seeking class certification, damages and restitution for Class Members, as well as a Court Order requiring Pharmavite to engage in a corrective advertising campaign.

A copy of the Pharmavite “Nature Made” Vitamin E False Advertising Class Action Lawsuit can be read here.

The case is Rebecca Bohn v. Pharmavite, LLC, Case No. 11-cv-10430, U.S. District Court, Central District of California.


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Updated December 20th, 2011


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1 Comment

  • Anonymous February 6, 2012

    I bought this.

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