Procera AVHA federal court has preliminarily approved a class action lawsuit settlement that will provide a $20 cash payment or 50%-off savings voucher to consumers who purchased Procera AVH, which the Plaintiffs allege was falsely advertised as helping to improve brain function.

The Procera AVH settlement will resolve a class action lawsuit, entitled O’Brien, et al. v. Brain Research Labs, LLC, that alleges Brain Research Labs (“BRL”) made false and misleading advertising and marketing statements that Procera AVH improves brain function. BRL sold Procera AVH primarily through direct marketing channels (such as infomercials and on its website), but also at select retail establishments.

BRL denies any wrongdoing, but has agreed to a class action lawsuit settlement to avoid ongoing litigation.
Class Members of the Procera AVH class action settlement include all U.S. residents who purchased Procera AVH from January 1, 2005 to March 23, 2012 through direct marketing channels or through retail. Purchasers who have received a refund or debit/credit card chargeback for the purchase price of the product at any time are NOT included in the class action settlement.

As a Class Member, you’re entitled to one of the following benefits if you submit a valid claim form postmarked or submitted online at www.gilardi.com/brlsettlement by August 10, 2012:

  • 50%-Off Savings Voucher: Each Settlement Class Member can choose to receive a savings voucher for 50% off the purchase of any of the following BRL products: Procera AVH, Ceraplex, Omega-3 DHA, Gabarest or 20/20 BrainPower Book. Each of these products has an MSRP of between $19.95 and $69.95 per unit.
  • $20 Cash Payment: In lieu of the savings voucher, Settlement Class Members can choose to receive a one-time cash payment of $20. This amount may be reduced pro rata if the amount of valid claims submitted requesting a cash payment exceeds $500,000.

 

Claim forms and more information on your rights in the BRL Procera AVH Class Action Lawsuit Settlement can be found at www.gilardi.com/brlsettlement.

Detailed instructions on how to file a valid claim for the Procera AVH settlement can be found in our Open Lawsuit Settlements section.

 

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23 Comments

  • Cecil Raleigh January 20, 2013

    If this is a ligimate lawsuit, why are their advertisements still on infomercials and stating “brian function improvement”?

    • Jacob March 10, 2014

      Please learn how to spell.

  • Nita February 16, 2013

    I was just trying to find that out myself. I am a senior on limited insome, and having some memory problems. I was hoping this would help, but now I am very hesident in buying it. Anyone out there used it, & if so what were the results? Thanks.

  • pauline February 17, 2013

    I’ve just received an order for a years supply…After reading this about lawsuit I feel like I.de just better forget about it….I also read where this lady had took the pills for a year and loved them but she had gained up to three dress sizes in weight…I do not wont to do that….And also lots of trouble within her body was going on…I’m really afraid to take them now…Anyone that can shed some light on these pills.

  • pauline February 17, 2013

    I’ve just received an order for a year’s supply…If there are law suits I feel like I’de better not start taking these…also I heard you can gain weight on these…That I do not wont….Other side affects also that can harm a person….Did not know all this until I got mine and started reseaching…..Can anyone tell me more about this lawsuit and all…

  • John Reinagel February 20, 2013

    I have read a very detailed review on this product. If interested go to:

    http://supplement-geek.com/proceraavh-review-ingredients-side-effects-research/

  • Michelle March 1, 2013

    Haha march first and this phony infomercial is on right now, I thought it was a parody for a second when I turned it on, I am watching it for pure amusement factor & cuz I am stoned & find it quite funny lol way to get this off the TV ABC!! On a more serious notes these people are trying to take advantage of a lot of vulnerable people a lot of whom are up at this hour may suffer from health issues and are willing to try anything to feel better. (I know I am one of those people, I am have just tried to remain informed..because infomercials can be very convincing!) Shame shame of these people for trying to profit off other people’s misery.

  • galdina maciel March 2, 2013

    iwas just watching the program and geting the number to order bbut i when in the comp and i founde this

  • JD March 12, 2013

    I THINK THAT AMERICANS ARE SO INUNDATED BY WHO IS GETTING SUED FOR WHAT, THAT THEY FAIL TO DO THEIR OWN RESEARCH.
    PEOPLE SO OFTEN WANT TO SIDE WITH WHATEVER IS NEGATIVE. I THINK ITS SAFE TO ASSUME; NONE OF THE PEOPLE THAT HAVE WRITTEN THESE COMMENTS HAVE EVEN DONE ANY RESEARCH ON THE MIND WHATSOEVER. LOOKS TO ME THAT THEY WOULD BE JUST A LITTLE MORE OPEN MINDED TO THE TRUTH GOING ON WITH ANY NATURAL PRODUCTS. THIS IS THE WAY WE WERE INTENDED TO FUNCTION. NATURALLY, NOT BY SOMETHING MAN HAS ALTERED.
    ARE THESE PILLS THE ANSWER? NOT NECESSARILY. THE ANSWER IS THE FOODS THAT WE PUT INTO OUR BODY’S IN THE FIRST PLACE. HOWEVER, EVERYONE WILL MAKE A DECISION BASED ON THEIR TASTE BUDS BEFORE THEY WILL BASED ON THEIR BRAIN AND BODY.
    SO CONSIDERING THAT, YES, I THINK THAT ITS A NICE CRUTCH TO WHAT REALLY NEEDS TO HAPPEN. EXERCISE YOUR BRAINS. SOMETHING MOST PEOPLE REFUSE TO DO ANYMORE.
    UNFORTUNATELY 90% OF FOLKS SIDE WITH THE FTA OR THE FDA, WHO CONTROL WHAT GOES INTO OUR BODIES, SO THEY CAN MAKE A PILL TO CURE IT.
    DOESN’T IT EVEN STRIKE YOU AS ODD THAT THE FOOD AND DRUG ADMINISTRATION ARE GOVERNED TOGETHER?
    MOST OF THOSE THAT ARE SIDING WITH THIS LAWSUIT ARE TAKING SOME SORT OF PHARMACEUTICAL THAT HAS A COMMERCIAL WITH MORE NEGATIVE SIDE EFFECTS THAN GOOD. WHY, BECAUSE THE GOVERNMENT SAID ITS OKAY. BUT THE GOVERNMENT SAYS THIS NATURAL CURE OR AID IS NOT. WHY CAUSE IT COULD CAUSE PEOPLE TO WAKE UP,AND START TO USE THEIR BRAINS AGAIN. WHICH WOULD DIP INTO HOW MANY PHARMACEUTICALS WOULD BE PURCHASED. THEY WOULD RATHER CALL IT A DISORDER, THAN A NUTRIENT DEFICIENCY.
    WE ALL HAVE BECOME SHEEP THAT NEED A SHEPPARD. AND INSTEAD OF USING YOUR MIND AS THAT SHEPPARD, YOU LET THE GOVERNMENT TELL YOU WHAT YOU CAN AND CANT DO, TAKE, EAT OR SAY. ITS COMMUNIST!
    WAKE UP PEOPLE!!!!!! I SAY ALL OF THIS WITH LOVE IN MIND.

    • Jacob March 10, 2014

      Amen

  • Linda March 23, 2013

    Read what is written at this site. http://supplement-geek.com/proceraavh-review-ingredients-side-effects-research/

  • Sherry Johnson May 3, 2013

    Ever hear If it sounds too good to be true…it probably is!
    Buyer beware.

  • Smayia May 30, 2013

    That is a good question, I tried the pills and they did nothing for me,totally a joke>>>>>>>>>>

  • Nancy Winn June 30, 2013

    Procera is still being sold

  • al August 31, 2013

    As with all lawsuits, the infomercials can still do their ads. I would like to think there really is a pill that can help, but not so sure I want to try this from a site that appears so much on the scam side. But you also know pharmicudical companies will not do well or so as health clinics, hospitals, if a cure is made, then we will have folks out of work, , so sites such as this infomercial can go on forever and prey on folks who will do anything and pay, even if it might harm them. You get one site, another one pops up, so folks, before you buy, always do your homework, look it up, keep searching around til it seems like it really might be a legitimate site, and or you talk to your doc and or herbalist to help you out,and or your pharmists. (my spelling is horrible, sorry)

  • mekalbo November 9, 2013

    I have been taking Procera AVH for almost 2 years now. I can feel the improvement in my memory and alertness almost 80%.

  • Bill November 21, 2013

    Mekalbo, your “improvement” is all in your mind. (no pun intended) You’re throwing your money in the toilet. I don’t care what they say on their scripted infomercial, it’s bullsh**.

  • Bill November 21, 2013

    I can’t believe how many gullible people we have in this country. When will people learn you can’t get good health, mental or physical, from a damn pill bottle!? Most “brain fog” and other ailments many people suffer from are actually CAUSED BY pills. Throw away the pills and read books, exercise, eat nutritious foods, and remove the clutter and stress from your life if you want to feel better.

    • Jacob March 10, 2014

      Apparently is you didn’t look at it it isn’t a drug pill it is a nutritional supplement that encourages you to exercise and eat nutrious foods but seeing how you’ve never given the product a try it would be pretty ignorant of you to tell him his results are all in his head and i’d question you have any idea what youre talking about.

  • Dawn March 7, 2014

    LOL. I think it’s really funny that most of the people posting on here have never taken Procera. I have taken it off and on for many years and there is a profound difference in my memory and my ability to concentrate while on it. I have never had any side effects. Lot’s of fear mongering here and in our litigious society. Do your own research.

  • Carolyn April 19, 2014

    Read Grain Brain…….as a nation many people do not exercise the way we did in the 50s and before. Our forefathers didn’t take this pill. They exercised their minds with the written word. Physical Education isn’t even a class in schools anymore. Junk food and sugary drinks are offered in schools – junk food and drink machines are in schools nowadays. The most important things we can do for our brains is the same thing we should do with our bodies…exercise. As a nurse who HAS done the research, this pill is a placebo regardless of what is in it.

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