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Starbucks Beetle Dye Class Action Lawsuit
By Sarah Pierce
The Starbucks beetle lawsuit is alleging unfair competition, false advertising, unjust enrichment, fraud and violation of California’s Consumers Legal Remedies Act for hiding the fact that its products contained cochineal extract, which is used in many food products.
The class action lawsuit further alleges that Starbucks “bragged” about not using beets to color its products, but never mentioned that it was using bugs.
“Unbeknownst to Plaintiff and Class Members, Starbucks has been selling various red-colored food and beverage products with the added ingredient cochineal extract,” the class action lawsuit states. “Cochineal extract is an extract derived from the crushed carcasses of red-colored beetles…. The extract was used by Starbucks to provide a red-color dye to the food and beverage products that were sold to unwary consumers, including Plaintiff and Class Members.”
Roughly 70,000 beetles make 1 lb. of the bug dye, according to the complaint.
Some people are allergic to cochineal, and the U.S. Food and Drug Administration requires that companies declare the ingredient on labels.
“The fact that crushed beetle carcasses were used in the production of these food items was not posted in the stores, not disclosed on the product containers or receipts, not announced by the staff, nor identified online,” the class action lawsuit states.
News that Starbucks used cochineal sparked a “media frenzy” and Starbucks promised the public that it would stop using the bug dye, but that’s not enough, the Plaintiff says.
The Starbucks beetle class action lawsuit is seeking a formal apology and punitive damages for a proposed class of consumers who unknowingly ingested the beetl-dyed food and drinks.
Updated May 31st, 2012
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4 thoughts onStarbucks Beetle Dye Class Action Lawsuit
Omg add me
I would drink strawberry fraps or passion fruit teas all the time. Soo gross!!!
Did they color their Passion Tea (non-caffeine) with the pink Beatles?
What do you think goes in strawberry yogurt?