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|Kirstie Alley Hit with Organic Liaison False Advertising Class Action Lawsuit|
- Friday, 27 July 2012 03:00
Kirstie Alley Hit with Organic Liaison False Advertising Class Action Lawsuit
By Kimberly Mirando
A class action lawsuit claims Kirstie Alley pitches bogus Organic Liaison weight-loss supplements with false claims that they helped her lose 100 lbs., but the products “are nothing more than run-of-the-mill fiber and calcium supplements.”
Lead Plaintiff Mariana Abramyan alleges in the Organic Liaison class action lawsuit that the companies behind the weight-loss program use deceptive before-and-after pictures of Kirstie Alley to push their ineffective products.
"Ms. Alley's weight loss is not due to the Organic Liaison Program, but rather, is the result of an above average exercise regimen and extremely low calorie diet, including her time on the television program 'Dancing with the Stars' ('DWTS'), where she spent five to seven hours a day exercising as part of the competition," the class action lawsuit states.
Furthermore, advertisement for Organic Liaison call the weight-loss products “USDA approved,” even though they are "neither certified as an effective weight-loss aid by the USDA nor anything more than standard dietary supplements incapable of causing weight loss." The class action lawsuit says the USDA certified the product only as organic, and that the Defendants cannot provide any evidence from scientifically sound clinical trials for their claim that their products are "proven" to cause weight loss.
The class action lawsuit names as Defendants Organic Liaison LLC, Organic Liaison Management, and Kirstie Alley, who is both a spokeswoman for the companies and an owner/board member.
"In peddling the Organic Liaison Program, Ms. Alley attributes her weight loss to the program, but in reality, Ms. Alley's weight loss is due to nothing more than the tried and true concept of diet and exercise," the class action lawsuit states. "It is commonly known, and indeed a scientific fact, that if you are increasing exercise while decreasing caloric intake, you will lose weight. There is no magic pill or supplement that causes weight loss."
The Organic Liaison False Advertising Lawsuit is seeking class certification and damagers for false advertising on behalf of U.S. consumers who purchased the program since July 2008.
Updated July 27th, 2012
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Last Updated on Thursday, 27 December 2012 11:09