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Splenda Essentials False Advertising Class Action Lawsuit Print Email
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Wednesday, 15 August 2012 13:43
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Splenda Essentials False Advertising Class Action Lawsuit

By Kimberly Mirando

 

Splenda EssentialsA federal class action lawsuit claims Johnson & Johnson and McNeil Nutritional misrepresent the supposed health benefits of Splenda Essentials, a no-calorie sweetener “fortified with antioxidants, B vitamins, or fiber.”

According to the Splenda Essentials class action lawsuit, J&J and McNeil Nutritional “command a premium price for Splenda Essentials by distinguishing it from regular Splenda and other no-calorie sugar substitutes, and marketing it as a sweetener that ‘gives you a small boost of healthy nutrients.’ On average, Defendants charge roughly 25% more for their Splenda Essentials line than original Splenda.”

The companies “bombard consumers with a message of purported health, and draw consumer attention away from the differences between artificially added nutrients and those found in whole foods,” the class action lawsuit continues. As a result, consumers are misled into believing Splenda Essentials can give them a faster metabolism, and provide the same health benefits as antioxidants and fiber found in whole foods.

“Reasonable consumers should not be forced to look beyond the deceptive representations on Splenda Essentials’ labels and marketing materials to discover the truth about fortified nutrients” vs. whole foods,” the Splenda Essentials class action lawsuit says.

The class action lawsuit is filed on behalf of all California residents who purchased Splenda Essentials at any time within the past four years. It is seeking restitution and disgorgement of profits, damages and injunctive relief.

A copy of the Splenda Essentials False Advertising Class Action Lawsuit can be read here.

The case is Barbara Bronson, et al. v. Johnson & Johnson, et al., Case No. 12-cv-4184, U.S. District Court, Northern District of California.
 

 

Updated August 15th, 2012

 

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Last Updated on Thursday, 27 December 2012 11:09

Comments   

 
#6 Kimberlyn Towles 2012-09-06 22:50
I too, use this product ALL the time. Splenda with Fiber.
 
 
#5 Michael Hilliard 2012-08-20 21:07
I use this product cause i am a Diabetic ..
 
 
#4 Robert Bishop 2012-08-20 21:04
My husband is a Diabetic . and we buy this product for him to use .. So i use it in my Coffee every morning .. I figure the Vitamin B would give me a little boost .. always something to worry about all the False advertisment ..
 
 
#3 Linda 2012-08-15 19:44
I have always used Splenda. When they came out with the essentials I began to try them because I need the B vitamins. I am shocked to see that Splenda is giving false statements about this product. How can I get into this lawsuit.
 
 
#2 Sylvia 2012-08-15 18:54
I use this all the time and felt that it is okay, there is always some- to worry about. This I DON'T need with all the other problems that I HAVE,
 
 
#1 Janice L Nelson 2012-08-15 15:24
We use these Splendas ALL the time... how do we get into this suit ??
 

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