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Kashi False Advertising Class Action Lawsuit Survives in Court

By Mike Holter



Kashi GoLean CerealA class action lawsuit alleging Kashi deceptively advertised its GoLean and TLC products as “all natural” has survived in court, allowing the Plaintiffs to pursue compensation for U.S. consumers who purchased “falsely labeled” Kashi products.

The ruling comes nearly a year after the Kashi false advertising lawsuit was filed, which alleges Kashi’s act of printing “All Natural” or “Nothing Artificial” on its packages violates federal and California laws protecting consumers from false or misleading advertising. Plaintiffs in the class action lawsuit claim Kashi mislabeled their products as free of artificial ingredients, even though some of their GoLean and TLC products are “composed almost entirely of synthetic and unnaturally processed ingredients.” Some of these synthetic ingredients are even listed by the FDA as prescription drugs and federally declared hazardous substances, the Kashi class action lawsuit says.

Kashi tried to dismiss the false advertising class action lawsuit in April 2012, asserting that its food labels are not false nor misleading, that the Plaintiff’s claims are preempted by federal law, and that the terms “All Natural” and “Nothing Artificial” are too subjective and vague to actionable.

U.S. District Judge Marilyn Huff last month dismissed several of the federal law claims and common law claims made in the Kashi class action lawsuit, but denied dismissal of the California Consumer Protection Law claims.

A copy of the original Kashi GoLean & TLC False Advertising Class Action Lawsuit can be read here.

The case is Michael Bates v. Kashi Company, Kellogg Company, et al., Case No. 11-cv-1967, U.S. District Court, Southern District of California.


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Updated August 16th, 2012


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  • Anonymous August 20, 2012

    i guess we just can’t trust anyone anymore. i do my best to get all natural, multi grain good for you foods. i have a box in my cabinet right now, go figure i think its all about money big companies will say anything to make a dollar.

  • Anonymous August 21, 2012

    To quote Jay-Z from the song December 4th, “trust is a word you seldom hear from us hustlers.” Greed, greed, greed. If federal law prohibited firing bonuses for CEOs, they’d all sue and divert all the money they would have made to the greedy lawyers. It’s constant, everyday crap like this that almost makes me wish I lived in Iraq.

  • Anonymous August 21, 2012

    …if the firing bonuses were subject to termination and cancellation upon breach or fraud, that is. Sorry for the confusion in my earlier post.

  • Darla Hess January 11, 2013

    The greedy, deceitful pigs! They never have enough do they? They sell out the health of their trusting customers for the almighty dollar. I’M DONE WITH THEM…AND WILL SHARE THIS WITH EVERYONE I KNOW.

  • Lloyd vance January 16, 2013


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