Top Drug Lawsuits
|Aveeno Active Naturals Sunscreen Class Action Lawsuit|
- Thursday, 13 September 2012 14:20
Aveeno Active Naturals Sunscreen Class Action Lawsuit
By Mike Holter
Johnson & Johnson falsely advertises the effectiveness of its 70-100+ SPF “Aveeno Active Naturals” sunscreen products, allowing it to overcharge customers for a product that is no more effective at blocking damaging sun rays than its less expensive “low SPF” sunscreen products, a class action lawsuit claims.
Plaintiff Guillermina Contreras alleges in the Aveeno Active Naturals sunscreen class action lawsuit that Johnson & Johnson falsely advertises that its sunscreen products with SPF values ranging from 70 to 100+ provide more sun protection than Aveeno SPF 55.
According to the FDA, however, sunscreen products labeled with SPF values more than 50 provide no additional clinical benefit over SPF 50 products and are misleading to the consumer, the class action lawsuit says.
Contreras also alleges that Johnson & Johnson misrepresents its Aveeno Active Naturals sunscreens as “sunblock” products that are “waterproof” and provide “long-lasting protection” against the sun. According to the class action lawsuit, scientific studies have allegedly established that sunscreen products are not “waterproof,” do not “block” all UV radiation, and must be reapplied every two hours to maintain their effectiveness. Based on these studies, the FDA has identified the terms “sunblock” and “waterproof” as false and misleading terms, the Aveeno sunscreen class action lawsuit says.
Johnson & Johnson is able to charge a premium price for its high SPF sunscreen products, even though they are no more effective than its Aveeno SPF 50 sunscreen products, which are cheaper.
Contreras is seeking to represent all similar consumers who were duped into paying more for Aveeno Active Naturals 70-100+ SPF sunscreen.
The Aveeno Active Naturals Sunscreen False Advertising Class Action Lawsuit case is Guillermina Contreras v. Johnson and Johnson Consumer Companies, Inc., Case No. 12-cv-7099, California Central District Court.
Updated September 13th, 2012
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Last Updated on Thursday, 27 December 2012 11:09