Blue Buffalo Pet Food Class Action Lawsuits Allege Hidden Ingredients

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Pet food maker Blue Buffalo Ltd. has been hit with two class action lawsuits accusing the company of fraudulently marketing its products as containing no chicken byproducts, corn or grain. The Blue Buffalo class action lawsuits were filed by consumers and pet food rival Nestlé Purina PetCare Co.

Illinois resident Rachel D. Stone alleges in her class action lawsuit that she purchased Blue Buffalo dog food based on representations representations that it was healthier and did not include certain ingredients. Stone says she purchased  “Life Protection” recipes because of the claim that it contained “NO Chicken/Poultry By-Product Meals,” which was featured prominently in advertisements as well as on the Blue Buffalo website. According to the Blue Buffalo pet food class action lawsuit, however, numerous investigations have indicated that those exact ingredients are in the products.

Stone says that she and other consumers paid a premium for the Blue Buffalo pet food products because they were falsely advertised as a healthier option with better quality ingredients than competing pet foods. As a result, her class action lawsuit alleges that the “representations of the ingredients and nutritional value in its pet food are false, deceptive, misleading and materially incorrect.”

Those investigations were explained in more detail in a similar class action lawsuit filed by Blue Buffalo competitor Nestlé Purina Petcare. Purina alleges that the percentage of poultry by-product is as high as 25 percent and, as such, the company alleges that Blue Buffalo “is concealing the truth about the ingredients in its products.” It also goes on to note that grains and corn are also present.

Both sets of plaintiffs are seeking an injunction requiring Blue Buffalo to modify the advertising of their products, which Purina alleges unfairly target itself and other pet food manufacturers because the commercials say that others are hiding the truth about their ingredients. Further, the company is seeking damages for violations of the Lanham Act based on unfair competition.

Consumers who would form the putative Class of Illinois or nationwide buyers of Blue Buffalo pet food products are seeking damages under violations of the Illinois Consumer Fraud and Deceptive Business Practices Act for the subclass and other states for the class of all buyers in the United States.

Stone is represented by class action lawyers John G. Simon, Ryan Keane and Time Cronin of the Simon Law Firm PC and Sean K. Cronin of Donovan Rose Nester PC.

The Blue Buffalo Pet Food Class Action Lawsuit is Rachel D. Stone, et al. v. The Blue Buffalo Company Ltd., Case No. 14-cv-00520, in the U.S. District Court for the Southern District of Illinois.

The competitor’s class action lawsuit is Nestlé Purina PetCare Co. v. The Blue Buffalo Company Ltd., Case No. 14-cv-00859, in the U.S. District Court for the Eastern District of Missouri.

UPDATE: Blue Buffalo has announced that it will pay $32 million to settle the pet food class action lawsuits.

UPDATE 2: On Jan. 11, 2018, Top Class Actions viewers started receiving checks in the mail from the Blue Buffalo pet food ingredients class action settlement worth as much as $736.54. Congratulations to everyone who filed a claim and got PAID!