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Macy’s Gold Jewelry Class Action Lawsuit

By Matt O’Donnell

 

Macy's jewelryA federal class action lawsuit claims Macy’s deceptively advertises its jewelry as “fine gold” when it is actually gold-plated sterling silver, tricking customers into believing they’re buying jewelry more valuable than it actually is.

Lead Plaintiff Natalya Barsukova alleges in the Macy’s jewelry class action lawsuit that she purchased earrings in April 2010 from a Macy’s store in Burlington, Massachusetts, that were labeled as “fine gold” and were confirmed by a salesperson to be real gold, but were in fact sterling silver covered with a thin layer of gold or gold alloy.

Two years after she bought them, the earrings “showed signs of tarnish and discoloration, with the middle loop on the earring turning from a gold color to almost completely gray,” the class action lawsuit says, so Barsukova took the earrings to a jeweler. That’s when she discovered they were gold-platted sliver and not real gold.

Barsukova believes “thousands of consumers” have been affected by Macy’s alleged false advertising of its “gold” jewelry, and wants Macy’s to provide them full refunds and pay punitive damages for its alleged breach of contract.

According to the class action lawsuit, Federal Trade Commission (FTC) rules prohibit the use of the word “gold” or any abbreviation to describe all or part of any product not composed entirely of gold or a gold alloy. The use of the word “gold” or its abbreviation is permitted only if the product is “adequately qualified” to indicate that the product or part is only surface-plated with gold.

A similar class action lawsuit was filed against JC Penny earlier this year, which accuses the retailer of falsely advertising that its jewelry is more valuable and of a higher quality than it actually is.

Barsukova is seeking to represent a proposed class of all Macy’s customers who purchased jewelry from Macy’s labeled and sold as “Gold” or “Fine Gold” that was in fact gold-plated silver or sterling silver.

The Macy’s Gold Jewelry Class Action Lawsuit case is Barsukova v. Macy’s, Inc., Case No. 12-cv-11892, U.S. District Court, District of Massachusetts.

 

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Updated October 23rd, 2012

 

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8 Comments

  • Anonymous October 30, 2012

    PURCHASED JEWELRY FROM MACY.’S ADVERTISED AS 14k GOLD. LOOKED LIKE JUNK!!

  • Anonymous November 4, 2012

    WE PURCHASED OUR WEDDING BANDS FROM SEARS AND MY WIFE STARTED GETTING A RASH WITH THE ONE RING NOTIFIED SEARS AND ALL WE GOT WAS A BIG ATTITUDE STATING WE SWITCHED RINGS.

  • Anonymous November 6, 2012

    Please contact me for this one my husband bought me some earrings from there a few yrs ago and suppose to be real gold,the diamonds suppose to be reall as well but they turned silver..I dont think its real silver underneath either for almost 300.00 bucks..I still have the earrings and they can have them back..tks..

  • Anonymous November 13, 2012

    I have bought a number of jewelry pieces at Macys…both for myself and given as gifts. I would like to file a claim in this case.

  • Anonymous November 16, 2012

    I purchased a marque cut diamond ring that was suppose to be gold about 4 years ago and it turned. I loved that ring and I was disappointed that Macy’s would mislead its customers.

  • Cairenn Day December 31, 2012

    http://www1.macys.com/shop/product/avalonia-road-sterling-silver-necklace-green-fire-agate-graduated-necklace-138-1-3-ct.-t.w.?ID=678935

    That necklace and the others they are advertising as ‘fire agate’ are not valuable fire agate, but instead a common and much cheaper stone ‘cracked fire quartz’ or ‘crab fired quartz’. It is nothing more than normal quartz, cracked with heat and cold and then dyed. It is not even agate.

    They have told of the mislabeling

  • Larry R. Camp September 18, 2013

    What is the status of this case, and is it still open to file claims?

  • Linda Hobbs July 18, 2014

    Yes 99.9% of all jewelry is fake, but a person may not this until the jewelry if broken, damaged and lost.

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