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Aveeno ‘Natural’ Baby Wash Class Action Lawsuit

By Matt O’Donnell

 

Aveeno Calming Comfort BathTwo moms have filed a class action lawsuit against Johnson & Johnson alleging it tricked consumers into believing its Aveeno baby wash products are all-natural when they actually contain numerous unnatural and synthetic chemicals.

Plaintiffs Rebecca Virgil and Heidi Langan allege in the class action lawsuit that the products Aveeno Baby Wash and Aveeno Baby Calming Comfort Bath falsely display the phrase “Natural Oat Formula” on the bottles, leading reasonable consumers to believe that the entire formula is comprised of natural ingredients.

Not only are the Aveeno baby wash products not “natural,” they also contain ingredients that can be carcinogenic to humans, the class action lawsuit alleges.

“Incredibly, Aveeno Calming Comfort Bath’s purportedly Natural Formula contains Quaternium 15, a preservative that works by slowly releasing formaldehyde, a known human carcinogen used for embalming and as a disinfectant,” the Aveeno baby wash class action lawsuit states. “Defendant’s false and misleading representations are particularly egregious because the Products are marketed for use on babies.”

Other chemicals in the Aveeno baby wash products include glycol distearate, which acts as a skin conditioning agent, and PEG 15 distearate, which is derived from stearic acid and is used as a surfactant, the class action lawsuit says.

Consumers were willing to pay more for the Aveeno baby wash products over comparable products that did not claim to be all-natural, which means they were economically injured by the alleged false advertising claims, the mothers say.

“Instead of receiving a natural formula product, the plaintiffs and the class received products in direct contradiction the defendant’s representations, which contained unnatural, synthetic ingredients,” the class action lawsuit states.

The Aveeno baby wash lawsuit is brought on behalf of everyone who purchased Aveeno Baby Wash and Aveeno Baby Calming Comfort Bath in the United States. It is seeking compensatory damages, punitive damages, restitution, injunctive relief and more for unjust enrichment and consumer fraud.

The Aveeno Natural Baby Wash Class Action Lawsuit case is Virgil et al. v. Johnson & Johnson Consumer Cos. Inc., Case No. 13-cv-00524, U.S. District Court for the District of New Jersey.

The plaintiffs are represented by Joseph J. DePalma and Katrina Carroll of Lite DePalma Greenberg LLC, Robert Izard and Jeffrey Nobel of Izard Nobel LLP and Michael A. Laux and Nicole A. Veno of the Law Office of Michael A. Laux.

 

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Updated January 29th, 2013

 

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22 Comments

  • LB January 30, 2013

    I HAVE USED THIS SINCE MY DAUGHTER WAS A FEW MONTHS OLD..NOW SHE IS TWO. WHERE DO WE CLAIM?

  • lolita January 30, 2013

    I use this product to this day and have been using it thinking it was all natural on my two youngest kids ages now 2 and 1. How do I file a claim as well.

  • Angela February 2, 2013

    I would like to know where to file or where to write to.

  • Christina February 2, 2013

    I, too, have been using this product, and would like to know how or where to file.

  • msanchez February 2, 2013

    i would also like to know where to start a claim

  • crystal February 5, 2013

    WHERE DO I SIGN. I USED THIS FOR 3 YEARS… NO WONDER MY CHILDS ECZEMA WAS BAD!..

  • Michelle Hurley February 5, 2013

    Been using the product where do I file. Ugh

  • JENNIFER RAVEN February 5, 2013

    Ive been using this for close to 10 years.. where do we file???

  • Marlene February 5, 2013

    OMG! I’ve used this for years thinking it was all natural and my daughter also has been using it on my grandson who will be 3 yrs old since he was born thinking it was all natural . Where can we join this lawsuit? Besides who keeps the receipts for body wash from almost 3 yrs ago???? Hoping this has a really great settlement. This is terrible. I’d love to know where my daughter and I can file a claim?

  • Stephanie Kistler February 5, 2013

    I have used this product too and have paid more for it than other brands. Companies cannot get with this! Send me more info as it becomes available please.

  • Mika February 5, 2013

    Wow I would really love to start a claim! I hav been using this since my baby was born she 1 now going on 2 an has bad skin no wonder her bad skin barley got better

  • LEAH WARD February 5, 2013

    I HAVE USED THIS AND WAS THINKING THAT I WAS USING A GOOD PRODUCT, Keep us posted on filling a claim !
    .

  • Joan February 5, 2013

    You cannot file until the court deems the case is actionable. It may take several months. There should be a link to the claim when they actual get to that point. Just keep watching the emails. It may or may not be a case you have to wait for the court to decide.

  • StylishConsumer February 5, 2013

    This is so crazy I still buy this product. I am pissed.

  • Elvira Rodriguez February 5, 2013

    What the heck…there needs to be truth in labeling. This is ridiculous!

  • BWilliams February 6, 2013

    Would like to complete claim form as well.

  • LB February 6, 2013

    if you ever smelled the product it is very chemical!

  • rufus brown March 28, 2013

    my wife purchase this for the grand kids, this is terrible.

  • catherjne April 9, 2013

    Ugh..I have been using this on my newborn! What the heck???

  • helen nicholson April 10, 2013

    I used this stuff on my granddaughter from birth. She is eight years old and has problems with her skin. She has to take strong medication for her skin problems, which may cause further problems. This is criminal.

  • msanchez May 30, 2013

    this is a link that i found hopefully it helps ……

    EDITOR’S NOTE – Links to external websites are deleted if they’re for attorney advertising. If you want to advertise on Top Class Actions please call us!

  • C Burks June 14, 2013

    Dang! Ceasing all uses of this product. This is why my daughter’s eczema got worse. I’ve ended up spending out lots more money thinking it was certain fabrics and laundry care products to find out this is the culprit. Pissed to the highest levels of pisstivity. she now has these black scars on her legs, arms, and neck. they shouldnt be allowed to get away with this.

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