Naked Juice class action settlement

Naked Juice Co. has agreed to a $9 million class action settlement over claims the company falsely advertised some of its juices and smoothies as “all natural” and free of genetically modified ingredients.

Under the terms of the Naked Juice class action settlement, Class Members will be able to receive a full refund of the money they paid at retail for eligible products, up to a maximum of $75 with proof of purchase. Consumers without proof of purchase are eligible to receive between $5 and $45 in cash.

The Class in the Naked Juice class action settlement is defined as: “All persons and entities in the United States who purchased one or more of the Eligible Products from September 27, 2007 up to and including the date that the Class Notice is initially published.”

While Naked Juice has denied the allegations, the company has agreed to redesign its labels to remove the alleged misrepresentations. Naked Juice will also set up a verification program to confirm the accuracy of the ingredients contained in its products.

The first complaints were filed against Naked Juice in 2011. The five putative class action lawsuits were consolidated in the Central District of California in 2012 with an amended complaint. In this 2012 consolidated class action lawsuit, the plaintiffs alleged that the company had engaged in deceptive advertising when it indicated that its products were all natural and non-GMO when its products actually contained processed and synthetic ingredients and ingredients from genetically modified crops. Specifically, they claim that Naked Juice falsely advertised some of its juice and smoothie products as “All Natural,” “non-GMO,” “100% Fruit,” “100% Juice,” and “From Concentrate.”

The plaintiffs allege that Naked Juice’s labels are likely to deceive reasonable customers. The products contain unnatural, synthetic ingredients such as ascorbic acid, beta carotene, D-calcium panthothenate, among other ingredients. The plaintiffs also allege that Naked Juice did not adequately disclose that its juices and smoothies were made from concentrate.

More information about the Naked Juice class action settlement can be found on the Settlement Administrator’s website, www.NakedJuiceClass.com, which has not officially been launched yet. Claim Forms will be available on this website and can be submitted online. While the terms of the settlement have not yet been approved by a judge, the proposed claims filing deadline is December 10, 2013.

Naked Juice stressed that the class action settlement was not evidence of wrongdoing on its part: “While Naked Juice denies all of plaintiffs’ claims in these consolidated actions, denies any and all allegations of wrongdoing, fault, liability or damage of any kind to plaintiffs and the putative class, and vigorously disputes that it has engaged in any actionable conduct, it has agreed to resolve the cases to avoid the expenses, uncertainties, delays and other risks inherent in continued litigation.”

Naked Juice believes that the terms of the class action settlement are “fair, reasonable and adequate.”

The plaintiffs in the class action lawsuit are represented by Tina Wolfson and Robert Ahdoot of Ahdoot & Wolfson PC, Rosemary M Rivas of Finkelstein Thompson LLP and Christopher Ridout of Ridout Lyon and Ottoson.

The Naked Juice Class Action Lawsuit case is Natalie Pappas v. Naked Juice Co. of Glendora Inc. et al., Case No. 11-cv-08276, in the U.S. District Court for the Central District of California.

UPDATE 1: Details on how to file a claim for the Naked Juice Class Action Settlement are up!

UPDATE 2: The Settlement Administrator has reported that all appeals of the Naked Juice class action settlement have been resolved, and distribution of the settlement funds is expected to begin this summer. The following update was posted on the settlement website: “The appeals to the settlement have been resolved and the Effective Date of the settlement was April 25, 2014. It is anticipated that payments to approved claims will occur in the Summer of 2014. If you have moved since making a claim before the deadline of December 17, 2013, please update your mailing address by sending an email to info@nakedjuiceclass.com.” 

UPDATE 3: Money from the $9 million Naked Juice class action lawsuit settlement was mailed to eligible Class Members on June 23, 2014. If you receive a payment, let us know!

 

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34 Comments

  • patricia stone July 10, 2013

    Naked juice purchase

  • Destiny July 11, 2013

    Wow, I can’t believe this. We spend the extra money to buy this product because it’s non GMO,..too bad I don’t have receipts. I am going to list this on my blog too if you don’t mind to tell my readers.

  • Kathleen Standish July 26, 2013

    I bought Naked Juice just because it was labeled ‘All Natural”. I bought and used it until I bought my juicer. I don’t have receipts, who knew to keep them?! At $5.00 a bottle I thought I was getting ‘almost like juicing your own’. Can’t trust anything anymore…..sad

  • Kathleen Standish July 26, 2013

    I bought Naked Juice just because it was labeled ‘All Natural”. I bought and used it until I bought my juicer. I don’t have receipts, who knew to keep them?! At $5.00 a bottle I thought I was getting ‘almost like juicing your own’. Can’t trust anything anymore…..sad

  • Kathleen Standish July 26, 2013

    I bought Naked Juice just because it was labeled ‘All Natural”. I bought and used it until I bought my juicer. I don’t have receipts, who knew to keep them?! At $5.00 a bottle I thought I was getting ‘almost like juicing your own’. Can’t trust anything anymore…..sad

  • Kathleen Standish July 26, 2013

    I bought Naked Juice just because it was labeled ‘All Natural”. I bought and used it until I bought my juicer. I don’t have receipts, who knew to keep them?! At $5.00 a bottle I thought I was getting ‘almost like juicing your own’. Can’t trust anything anymore…..sad

  • Kathleen Standish July 26, 2013

    I bought Naked Juice just because it was labeled ‘All Natural”. I bought and used it until I bought my juicer. I don’t have receipts, who knew to keep them?! At $5.00 a bottle I thought I was getting ‘almost like juicing your own’. Can’t trust anything anymore…..sad

  • Kathleen Standish July 26, 2013

    I bought Naked Juice just because it was labeled ‘All Natural”. I bought and used it until I bought my juicer. I don’t have receipts, who knew to keep them?! At $5.00 a bottle I thought I was getting ‘almost like juicing your own’. Can’t trust anything anymore…..sad

  • mort July 26, 2013

    Second that, you cannot trust anyone anymore.

  • mort July 26, 2013

    Second that, you cannot trust anyone anymore.

  • BB August 7, 2013

    Well this explains their tight lipped replies two months ago when I pressed them for what other “natural” ingredients were in their products to clear them for corn. The customer service rep never would tell me. It didn’t matter I had an allergy issue. She actually argued with me and cut me off several times. It’s the worst customer service I’ve received in a long time from a company.

  • Lauren August 9, 2013

    I’ve done all the research and since about 2010 I have purchased over $357.00 in Naked Juice products because I thought this juice was all natural and healthy. This doesn’t even count the purchases I do not have receipts for.

  • JohnJoe August 19, 2013

    according to the case documents, to file visit:

    http://www.nakedjuiceclass.com

    Site may not be up yet, but that is the URL.

  • DJ August 20, 2013

    I’ve purchased Naked Juice before but I’m not sure if I should file a claim cause I don’t wanna get c o c k blocked by the FTC!

  • patricia September 4, 2013

    i work at a grocery store, and usually buy it daily, thought it was all natural . Will not make any more purchases

  • Pamela Cvitykovich September 6, 2013

    Information regarding Class Action Lawsuit For The Purchases and Consumptions of the Naked Beverages I have used

  • jane September 12, 2013

    Once again..the American people are deceived..i have recently just heard that there was a bi product of formaldehyde in these drinks!..and i trusted the labell..for years!…very sad. i bought these for myself as a treat for living healthy, and who knows after five years once or twice a month of drinking these can do..or have done, and i just dont know..

  • Cynthia September 23, 2013

    Drank this stuff every damn day for over a year…guess what? It raised my glycemic level so HIGH at over 400, they diagnosed me with diabetes type II. I told my doctor to give me a little time. Got off the stuff, and you guessed it, my sugar level went back to normal which is 90. This stuff will kill you, and they claim nothing but fruit juice and no added sugars. Yeah right.

  • Chris Simmons October 12, 2013

    I have bought naked juice thinking that it was all natural but it really wasn’t.

  • Marisa Edge October 14, 2013

    I Loved It! I Thought it Was Natural! I Have Bought Them For Years! Horrible, Shame On Them!!!!!

  • David L campbell, II November 11, 2013

    Please send me the forms so I can file my claim, thanks,

  • Katrina Morrow November 14, 2013

    Have drank it for years with the notion of ‘natural’ but now we know…

  • Stephanie McFarland November 19, 2013

    I was using this juice every day. I thought it was the real thing!

  • Stephanie Robinson November 26, 2013

    I bought this product because of what the label said it had in it. With the price of it I started not to but wanted the fruits since I don’t like eating them.

  • Renee McGahee November 26, 2013

    The juice is good but pay me please! Right is right and wrong is wrong.

  • kim glassford December 4, 2013

    I have purchased over $200in naked juice products in the last few years since I thought it was healthy for my son and I.

  • Carissa Young December 4, 2013

    I have drank many naked juice products and I have promoted this product many time for friends and family the amount of harm that this company has caused is up to the thousands. I thought it was healthy for me and my loved ones, but now I know the truth.

  • Genitha Bryant December 4, 2013

    I have purchase the juice for several years.

  • Marietje March 25, 2014

    Has anyone seen a payout yet? Even if it’s $5, I have no idea when to expect it. I contacted Ahdoot and Wolfson on face book about a month ago and got no answer.

  • Top Class Actions May 14, 2014

    UPDATE 5/14/14: The Settlement Administrator has reported that all appeals of the Naked Juice class action settlement have been resolved, and distribution of the settlement funds is expected to begin this summer. The following update was posted on the settlement website: “The appeals to the settlement have been resolved and the Effective Date of the settlement was April 25, 2014. It is anticipated that payments to approved claims will occur in the Summer of 2014. If you have moved since making a claim before the deadline of December 17, 2013, please update your mailing address by sending an email to info@nakedjuiceclass.com.”

  • jennell June 2, 2014

    Any body know anything pass June 21th about the distribution?

  • Top Class Actions June 24, 2014

    UPDATE 3: Money from the $9 million Naked Juice class action lawsuit settlement was mailed to eligible Class Members on June 23, 2014. If you receive a payment, let us know!

  • veanie June 27, 2014

    I called today 06/27/2014 i was told check was sent to me in the amount of $6.67

  • jennell June 28, 2014

    was told the same thing.
    Nothing here yet in California.

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