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|Skechers Shape-Ups Class Action|
- Friday, 27 August 2010 11:29
You’ve seen the commercials for Skechers “Shape-ups” shoes, where people such as former NFL quarterback Joe Montana claim wearing the rocker-bottom shoes gets them in shape “without setting foot in a gym.” But are these shoes really all they’re cracked up to be? Not according to a federal class action lawsuit, which claims that not only does Skechers falsely advertise the health benefits of its Shape-Ups shoes, but that the shoes can actually cause injury.
Skechers claims in its advertisements that wearing Shape-Ups can result in noticeable physiological improvements, including weight loss, firmer and stronger muscles, reduced cellulite, improved circulation, and improved posture. These claims, Skechers says, are based on results shown in four clinical studies. According to the class action lawsuit, however, these claims are false.
“Shape-ups provide no health benefit to users beyond what any other ordinary sneaker provides. Worse, Shape-ups have actually injured some consumers,” the lawsuit says. “[Skechers’] false and misleading advertising campaign has allowed it to reap millions of dollars of profit at the expense of the consumers it has mislead.”
The lawsuit alleges the four clinical studies Skechers uses as evidence of Shape-ups’ health benefits are “medically, statistically and scientifically unsound,” and that they are “nothing more than marketing tools.” Studies on Shape-ups and similarly designed rocker-bottom shoes performed by objective third parties have found these types of shoes do not have the benefits that Skechers claims.
“Not only do Shape-ups not provide the benefits as claimed, they have significant drawbacks which Skechers has omitted from its advertising.” The class action lawsuit cites several doctors’ comments published in news reports that state rocker-bottom shoes such as Shape-ups can cause injuries, because they change the person’s walk or gait and are unstable for users who have flat feet or those who have pre-existing difficulties maintaining their balance. They also allegedly can cause injuries in areas that are responsible for maintaining balance, such as the hamstring or ankle.
NEW DETAILS ON HOW TO SUBMIT YOUR CLAIM IN THE SKECHERS FTC AND CLASS ACTION LAWSUIT SETTLEMENTS IS AT http://www.topclassactions.com/lawsuit-settlements/lawsuit-news/1881-skechers-toning-shoe-class-action-lawsuit-settlement
Last Updated on Thursday, 27 December 2012 10:09