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Dial Complete antibacterial liquid hand wash provides no additional benefit over washing with regular soap and water, according to a class action lawsuit filed in the Southern District of Illinois.
Through a massive “fraudulent, deceptive and false advertising campaign…Dial has conveyed one message: Dial Complete is more effective at protecting you from germs and is better than washing with soap and water…In truth, [Dial] has no competent and reliable support for these claims,” the class action lawsuit says.
“[The Dial Corporation] claims that Dial complete ‘kills 99.99% of germs’, is the ‘#1 Doctor Recommended’ brand of antibacterial liquid hand wash and ‘kills more germs than any other liquid hand soap’, when in actuality, it does not — a fact which Dial knew and purposely misrepresented and failed to disclose to consumers. To this day, Dial has taken no meaningful steps to clear up consumers’ misconceptions regarding its product.”
The Dial Complete class action lawsuit claims the sole active ingredient in Dial Complete – Triclosan — has no reliable studies showing the ingredient provides any of the results Dial promises. The FDA has even said that Triclosan added to antibacterial soaps and body washes provides no extra health benefits over soap and water. Furthermore, the lawsuit charges, Triclosan has been banned or restricted in other countries because it is linked to cancer, and the Environmental Protection Agency has even registered it as a pesticide. Triclosan was originally developed as a surgical scrub for medical professionals, but in recent years it has been added to many consumer products such as soaps and body washes.
“As a consequence of Dial’s unfair and deceptive practices [consumers] have purchased Dial Complete under the false impression that the product provides a benefit over washing with regular soap and water,” when in fact it doesn’t. As a result, the lawsuit says, consumers have substantially overpaid for the soap.
The Dial Complete class action lawsuit is brought on behalf of all Illinois consumers who have purchased the product. It is seeking refunds to class members and a court order to have Dial discontinue its alleged false advertising and “correct the misleading perception they have created in the minds of consumers.”
Updated September 30th, 2010
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