Sarah Mirando  |  January 7, 2011

Category: Legal News

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Match.com Faces Class Action Lawsuit
By Kimberly Mirando
 

A federal class action lawsuit claims Match.com keeps thousands of inactive, fake and fraudulent profiles on its dating site to mislead customers about their chances of finding a mate. Many of these profiles, the lawsuit says, also expose members to frauds and other schemes.

 

The Match.com class action lawsuit accuses the popular dating site of breaching its contract with users by using false pretenses to lure members of the public to join and pay for Match.com’s services.

 

“[W]hile Match purports to have ‘millions’ of active subscribers, well over half of the profiles on the site belong to inactive members who have cancelled their membership or allowed their subscriptions to lapse and/or are fake and fraudulent profiles posted by scammers and others,” the class action lawsuit states.

 

Investigations relating to the Match.com class action uncovered numerous former Match employees who claimed that as many as 60% or more of the profiles on the website belong to inactive and/or fake/fraudulent users whose profiles.

 

Witnesses, including former employees, also reported Match uses tactics such as intentionally leaving these profiles viewable and searchable on the site, falsely labeling them as “active within [#] days,” and sending emails of suggested “matches” and “winks” to its members that belong to inactive accounts in order to artificially inflate the number of profiles it has. The reason Match.com does this, the class action says, is to demonstrate its company growth and to induce prospective members to pay for and join the site and deceive current members into maintaining their paid subscriptions.

 

The Match.com class action lawsuit is brought on behalf of all current and former members of Match.com that suffered damages as a result of subscription fees paid to Match for using its website. It is seeking to recover any fees members paid for subscriptions to the Match site, injunctive relief prohibiting Match from further deceptive practices, and other relief.

 

A copy of the Match.com Class Action Lawsuit can be read here. 

 

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Updated January 7th, 2010

 

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3 thoughts onMatch.com Faces Class Action Lawsuit

  1. kim says:

    please let me know how to become a part of this. match is one of the biggest scams on the internet

  2. Greg4350 says:

    I want in too. on 26 Dec., ’12, with out warning, my 6 mo. subscription ran out. When I called to find out what happened to the 6 month free extention, if unsuccessful, that was promised at the beginning, I was told Lar that they couldn’t simply include the guarantee as I got a discounted price of $81 and they had signed me up for only 3 mo. When I said I had paid with a check in June and it was now December he changed his story and he wanted more money – another $81. Then he said he could only send me his check for a complete 6 mo. refund and I could then send another check for the same amount back. I told him I could do that and that I didn’t mind waiting for the Match.com check to clear. He quickly abandon that idea and started wanting my CC #. When that didn’t work the line went dead. I called back and got Andres with a lot more schemes and no originally promised guarantee of another 6 mo. as he said payment by check precluded that guarantee! He started wanting my CC# real bad as if he got paid by the number of people he screwed. I told him that I didn’t trust them and he offered me another 15 days gratis to decide to send them another $120 for a premium program. I told him that I was a regular guy and that would be unwanted. So he offered another 6 mo. subscription for another $81 that would include a 6 mo. guarantee!

    Greg

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